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ART & COPY

ART & COPY

ART & COPY 

ART & COPY  

Advertising, up to the 1950’s was schoolbook and processed. Doyle Dane and Bernbech were the first to place the copywriter with the art director. Advertising from here on out changed due to the persuasive nature advertising has on the public.

The aim to advertising is finding the benefit, and selling what the product does, not what the product is. Advertising creates an interesting way to sell an idea or a product. By creating an atmosphere and a story to a product, the consumers can then place themselves with the product and evaluate themselves before and after use. An advertisement is successful when it encourages or provokes someone to act or buy a product.

Tommy Hilfiger exploded overnight. George Lois worked with Tommy Hilfiger and overnight-created spark in his company. Companies can spend millions of dollars on advertising but if the product is no good the company with fail.

In advertising there is high risk. Authenticity is a key concept to advertising specialists. Their goal is to create a new or improved idea. There are great numbers of good advertisements for bad products. There are also poor advertisements for great products, and this is why the advertisement aspect of a companies business plan is a very important to them and highly concentrated on.

I have taken a few advertisements classes and I have seen many examples of horrible, mediocre, good, great and fantastic ads. Art & Copy was very interesting especially because some of the most prestigious companies were involved and started as small companies with limited employees and limited use of technology.

ART & COPY

ART & COPY

ART & COPY 

ART & COPY